LSW provides services for participants of the advertisement market, in its broadest meaning, including ad agencies, production houses, media houses, event agencies, PR companies, DTP studios, interactive and internet agencies and others who co-create advertisement materials, as well as organizations in the advertisement industry. The LSW Team prepares, assesses and negotiates contracts on all levels of cooperation, evaluates ad campaign concepts and advises in sensitive advertisement, marketing and promotion matters where various legal demands must be met.
Specific knowledge is required to help with the promotion and advertisement of sensitive products – tobacco, alcohol and medicine. Many campaigns of this kind were created with the active support of LSW.
Unfortunately disputes do occur in the advertisement industry. LSW represents clients in conflicts connected to infringement of copyright, and also in conflicts between competitors based on laws protecting fair competition. Due to regulations protecting consumers, clients are also represented before the Office for Competition and Consumer Protection and proceedings before the Board of Advertising.
LSW has worked for the advertisement industry for over 18 years. Knowledge of the law and experience have contributed to the fact that LSW lawyers have been giving lectures of advertisement law in the Advertisement School run by the Association of Marketing Communication (www.sar.org.pl).