Today’s market requires entrepreneurs in almost all economic sectors to be innovative and to broaden channels to reaching clients. e-commerce - online sales, as well as Sales through new technologies - is becoming increasingly popular. The LSW team advises clients on each stage of e-commerce operations, starting with choosing the most beneficial legal and business model, through preparing the necessary documentation connected with Internet domains and trademarks, elaborating regulations and personal data processing models and finally supporting promotion and advertising. We especially support clients in regards to creating the privacy policies and terms and conditions for online shops and mobile apps, as well as the terms of promotions and consumer contests, raffles, loyalty programs and marketing communication directed to consumers. Among the clients of LSW are entrepreneurs planning to expand their operations to include e-commerce, as well as entities already conducting online operations, including:
- Online shops in the cosmetic industry
- Online shops in the food industry
- Online shops in the luxury goods industry
- Online shops in the home appliances industry
- Online shops in the clothing industry
- Auction websites
- Entities offering mobile apps
B2B online sales platform
Online sales in the FMCG sector
Preparing rules and regulations for online shops, websites and mobile apps in the home appliance sector
As part of on-going services for a home appliance manufacturer, the LSW lawyers created rules and regulations for an online shop, as well as rules and regulations and privacy policies for websites. Additionally, they advised on the creation of terms and conditions for mobile apps installed on individual users’ devices.
Preparing terms and conditions of consumer promotions, contests and loyalty programs and consulting on advertising communication directed at consumers for a drugstore chain
The LSW lawyers supported a drugstore chain entering the Polish market in preparing terms and conditions of promotions and consumer contests as well as loyalty programs, and also in consulting on advertising communication directed at consumers.
Marketing activities of a software producer
The lawyers of the law firm advised a leading software producer on matters regarding their online and offline marketing activity being in compliance with antitrust law and consumer law.
Unfair competition – comparative advertising
LSW lawyers reviewed comparative advertising for FMCG manufacturer and represented the manufacturer in disputes regarding unfair competition relating to misleading advertising and comparative advertising.